Use case · Performance agency
A media plan with the spend in the sheet
Brain set up Spring Skincare Paid Media. The sheet is Spring 2027 media plan: a row per channel, with monthly spend, a target CPA, and a pacing note. The total row reads 210,000.
The sheet
Spring 2027 media plan lists Search at 48,000, paid social at 72,000, and retargeting at 22,000, plus YouTube, influencer, programmatic, and retail media. Each row has a target CPA and a note on how the month should pace. The total row is 210,000.
The launch tasks
The tasks beside that sheet clear ad claims with legal, ship the pixel and purchase events, publish the UTM rules, produce the spring creative, and build the landing pages for the hero offers.
One project
The numbers and the work items are both on Spring Skincare Paid Media. Brain also wrote a Spring 2027 media brief on the same project.