Use case · Brand studio
A brand brief on the same project as the logo work
Brain set up Northline Rebrand for a brand studio. The page is the Northline Brand Brief. The tasks produce the logo system, the campaign line, and the photographs.
The brief
Northline Brand Brief states the positioning, the audience, and the voice, then names the three things the studio will ship: logo lockups, a campaign line, and a photo direction. The line on the task list is “Due north, first cup.”
The tasks
The work under that brief is specific: draw three mark and wordmark directions, produce six logo lockups, specify clear space and misuse rules, lock the line, and build the hero, product, and commute shot list.
One project
The brief is a page on Northline Rebrand, not a file in another tool. Brain also added a sheet, Northline Rebrand Budget, on that same project.